Writing to express and captivate

Sometimes we write to express ourselves, which it sets the tone to the script. Bringing out:

a). Emotions;

b). As a way of therapy;

c). To describe;

d). To explain;

e). To Inform and

f). To convince.

When writing your article, the target market and your audience must capture the tone of your writing. Once your audience can understand your style, they will appreciate and grasp message delivered, enabling them to stay captivated.